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Master the right platforms

Weekly Wisdom #8

Social media is valuable in our businesses as a great way to be visible.

Why? Because we can communicate online, increase our reach, connect with our ideal clients, do some research, promote our products, promote our services, share a blog or workshop or whatever it is that you do within your business.

So in terms of what you do and how you do it, I'm a great believer in jack of all trades and master of none. The more platforms you use, the more you spread yourself thin unless you've got a team of people helping you.

It can be challenging to master the right platform if you are trying to communicate and reach out on all of them. It can be difficult if you use Twitter, Instagram, TikTok, LinkedIn, Facebook, your website, and maybe even emails and you do all of it on your own.

Unless...... you are someone who is smart with your content, such as writing a blog or an article each week and using it as what is called a content roundabout.

For example, if you've got a blog, which has sections that you can take out and use on their own for a post on LinkedIn or Facebook or Instagram, as well as using a scheduler then being visible on multiple platforms feels easy to you. Reusing and not having to write brand-new content everywhere enables you to work smartly with your content.

It can be quite difficult to spread yourself thin. So if you are on multiple platforms, I would suggest that you have a system like a newsletter or an email, which you then break up into multiple posts. Bear in mind the more platforms you're on, the more you need to engage and communicate with people and invest time in them.

Pick the platforms that work for you, that you're aligned with, that you feel comfortable with, and where your potential clients spend time and make them yours.

For example, if you want to be on LinkedIn and Facebook and maybe you want to be present on Instagram too, you have to make yourself a master of those platforms and be consistent. It helps to create a pattern to how and what you post in terms of:

  • value & tips

  • personal posts (to enable your audience to get to know you)

  • sales & promotions

  • engaging fun posts

Mix them all up, and make sure that you give a variety of posts with a call to action.

If your content is all about sales, you might find that people will only come to you when they're looking for a particular product or service. Whereas if you combine sales, fun and value, you can then encourage people to come back to you time and time again because they know that they're going to receive your wisdom, and skills and they will be able to benefit from being in your community.

Have a strategy in terms of what you're putting out there and what you feel your audience is going to benefit from.

Which platforms are you on? What strategy do you use? Let me know in the comments below.


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